{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "147",
  "slug": "olay-younger-skin-proof",
  "url": "https://www.usp.at/demo-library/olay-younger-skin-proof",
  "title": "Olay – Younger Skin Proof",
  "displayTitle": "Olay – Younger Skin Proof",
  "brand": "Olay",
  "company": "Procter & Gamble",
  "category": "Skin Care",
  "claim": "Protection Against Sun Damage",
  "benefit": "Smooth, Undamaged Skin",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/olay-total-effects-for-younger-looking-skin/327798d9-66ce-4bb5-a000-ecef196693f3.jpg",
  "summary": "“7 Benefits in 1 – for younger looking skin” was the primary message the OLAY team wanted to illustrate with our demo card – while engaging their consumers in a tangible and easy way.",
  "publicExcerpt": [
    "The OLAY team wanted to show consumers the superiority of their Total Effects SPF product by showing how it protects the skin against sun damage. Other than proving this claim, the activation tool had an omni-channel fit as well.",
    "At USP we knew that translating the needs of OLAY Total Effects to an easy, yet, unique brand activation tool was one of the key goals – along with proving the product’s claims through a haptic experience.",
    "Initiating the creative process, USP sent various concepts and prototypes, varying in shape and size, to the Olay team. Both sides agreed: the UV Protection technology was the perfect match for the Total Effects campaign."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}