{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "149",
  "slug": "persil-wonder-wash-demo",
  "url": "https://www.usp.at/demo-library/persil-wonder-wash-demo",
  "title": "Persil Wonder Wash Demo",
  "displayTitle": "Persil Wonder Wash Demo",
  "brand": "Persil Wonder Wash Demo",
  "company": "Unilever",
  "category": "Home Care",
  "claim": "Short cycle cleaning superiority",
  "benefit": "Cleaning efficacy",
  "technology": "enzymes",
  "claimTypes": [
    "Stain Removal",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/persil-wonder-wash-demo/demo-149-persil-wonder-wash.png",
  "summary": "Persil's R&D team needed to prove Wonder Wash's short-cycle cleaning superiority to a marketing audience at a live event but sweat, the toughest soil to demonstrate, is invisible. USP Demo Solutions translated the science into a visual proof using a UV-sensitive fluorescent 'sweat'; under UV light the hidden residues become instantly visible, turning an abstract claim into something concrete.",
  "publicExcerpt": [
    "The idea W e translated this scientific insight into a visual proof Instead of talking about sweat. We represented it using a UV-sensitive fluorescent solution. In normal light, the fabrics looked clean. Under UV light, hidden residues became instantly visible, allowing us to show what’s usually impossible to see and turn an abstract claim into something concrete.",
    "The execution We led the ideation and created the demo video, designing the experience for live use. Different fabrics were treated with the fluorescent “sweat” and washed with the detergent. The reveal happened under UV light, where performance differences were obvious in seconds. No technical explanations needed. The demo told the story on its own.",
    "The impact At the live event, the demo stopped people in their tracks. It made R&D-level science easy to understand, credible, and engaging for a marketing audience. By making the invisible visible, the detergent’s performance became undeniablewith a simple setup. strong proof and instant belief."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}