{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "195",
  "slug": "ph-value-test",
  "url": "https://www.usp.at/demo-library/ph-value-test",
  "title": "pH Value Test",
  "displayTitle": "pH Value Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Skin Care",
  "claim": "Skin pH measurement",
  "benefit": "Diagnostic",
  "technology": "pH Value Test",
  "claimTypes": [
    "pH Balance",
    "Sensitivity & Soothing",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/ph-value-test/usp-tech-ph-value-test-1.webp",
  "summary": "Tightness, redness, or flakiness can signal a damaged acid mantle. The pH Value Test lets consumers see their skin's balance in seconds and find the matching product with confidence.",
  "publicExcerpt": [
    "Tightness after cleansing, patches of redness, unexplained flakiness: these are the signals of a disturbed acid mantle, and most consumers have no idea that pH is the story behind them. The pH Value Test from USP Demo Solutions lets a shopper read their own skin balance in seconds, using a colour scale that needs no scientific explanation to understand.",
    "The test matters commercially because pH claims are otherwise invisible. A cleanser can promise to be skin-neutral on the label, but the words compete with every other label in the aisle. When the consumer has just seen their own reading, the recommendation that follows feels diagnostic rather than promotional, and the product that matches the result becomes the obvious choice.",
    "Dermocosmetic and cleansing brands typically run the pH Value Test in pharmacy consultations and training programmes, where advisors use it to open a conversation about barrier health that leads naturally from the measurement to the matching routine."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}