{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "150",
  "slug": "philosophy-fast-absorption-test",
  "url": "https://www.usp.at/demo-library/philosophy-fast-absorption-test",
  "title": "Philosophy – Fast Absorption Test",
  "displayTitle": "Philosophy – Fast Absorption Test",
  "brand": "Philosophy",
  "company": "Coty",
  "category": "Skin Care",
  "claim": "Non-sticky moisturizer",
  "benefit": "Hydrated skin",
  "technology": "Fast Absorption Test - Face",
  "claimTypes": [
    "Hydration",
    "Fast Absorption"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/philosophy-fast-absorption-test/demo-150-Renewed-Hope-2-1-650x650.jpg",
  "summary": "Philosophy USA sought to highlight the superior absorption qualities of their Renewed Hope Water Crème during its launch in the United States. The goal was to create a tool that would engage consumers, provide consultation, and demonstrate the product’s efficacy by comparing it...",
  "publicExcerpt": [
    "The tool needed to be quick, easy-to-use , and versatile enough for beauty advisors to use at points of sale or for consumers to try at home.",
    "USP’s Contribution USP Demo Solutions designed an interactive Fast Absorption Test Tool , leveraging cutting-edge absorption technology to visually and tangibly demonstrate how Renewed Hope Water Crème absorbs quickly into the skin compared to competitor products. This tool provided a compelling, hands-on experience that left no doubt about the product’s superior performance.",
    "Impact The Fast Absorption Test Tool became an integral part of Philosophy’s Renewed Hope Water Crème launch campaign in the United States. By combining engagement, education, and proof of efficacy, the tool helped Philosophy effectively communicate the product’s unique benefits, driving increased consumer trust, satisfaction, and sales."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}