{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "151",
  "slug": "pond-s-age-miracle-wrinkle-test",
  "url": "https://www.usp.at/demo-library/pond-s-age-miracle-wrinkle-test",
  "title": "Pond’s – Age Miracle – Wrinkle Test",
  "displayTitle": "Pond’s – Age Miracle – Wrinkle Test",
  "brand": "Pond’s",
  "company": "Unilever",
  "category": "Skin Care",
  "claim": "Reduced wrinkles",
  "benefit": "Indirect Selling",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/pond-s-age-miracle-wrinkle-test/demo-151-Ponds_wrinkle_10-650x650.jpg",
  "summary": "For their upcoming activation in South East Asia, the POND’S team was looking for a demo tool to prove claim truth and product superiority – easily, reliably and with no risk.",
  "publicExcerpt": [
    "Our experts at USP knew that the key ingredient for a highly engaging tool is the understanding and translation of the POND’s team’s needs. Paired with a haptic experience, that stimulates the consumer’s senses, the sought-after solution promised true consumer engagement.",
    "As a first step, initial concepts and prototypes, differing in size and shape, were sent to the POND’S team. Our 2D Wrinkle Test technology was evaluated as the best technological fit for this campaign.",
    "After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}