{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "154",
  "slug": "pond-s-rejuveness-demo",
  "url": "https://www.usp.at/demo-library/pond-s-rejuveness-demo",
  "title": "Pond’s – ‘Rejuveness’ Demo",
  "displayTitle": "Pond’s – ‘Rejuveness’ Demo",
  "brand": "Pond’s",
  "company": "Unilever",
  "category": "Skin Care",
  "claim": "Wrinkle-free",
  "benefit": "Indirect Selling",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/pond-s-rejuveness-demo/demo-154-02_Work_Ponds_Gallery_02-650x650.jpg",
  "summary": "As part of the launch for Rejuveness Wrinkle Cream, POND’s sought an innovative solution to demonstrate the efficacy of their product. The objective was to provide consumers with visible proof of wrinkle reduction, creating an engaging experience that resonated across in-store...",
  "publicExcerpt": [
    "This solution needed to strike a balance between functional demonstration and consumer engagement, ensuring the product’s claim of wrinkle-free skin was convincingly highlighted.",
    "USP’s Contribution USP Demo Solutions partnered with POND’s to develop an interactive Wrinkle Test Tool that visually demonstrated the impact of the Rejuveness Wrinkle Cream. Designed for versatility, the tool was crafted to deliver a clear and impactful message both at POS and in digital campaigns, reinforcing POND’s commitment to visible, wrinkle-free results.",
    "Impact The Wrinkle Test Tool was a standout feature in POND’s Rejuveness Wrinkle Cream launch strategy, driving higher consumer engagement, increased product awareness, and stronger sales . By blending education, engagement, and proof of efficacy, the campaign reinforced POND’s position as a leader in innovative skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}