{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "157",
  "slug": "revlon-3-seconds-skin-analysis",
  "url": "https://www.usp.at/demo-library/revlon-3-seconds-skin-analysis",
  "title": "Revlon – 3 Seconds Skin Analysis",
  "displayTitle": "Revlon – 3 Seconds Skin Analysis",
  "brand": "Revlon",
  "company": "MacAndrews & Forbes",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/revlon-3-seconds-skin-analysis/demo-157-Revlon-Skin-Type-Test-1-650x650.jpg",
  "summary": "The Revlon marketing team wanted to enhance the reputation of its brand and increase the market share of its face products. To achieve this, Revlon needed to engage shoppers at the Monoprix point of sale, through special make-up consultation bars which used both digital and...",
  "publicExcerpt": [
    "The demo developed by our team was a 2-zone skin type tester card. On one side with the result comparison scale so that shoppers could easily identify their skin type and on the other to better choose the products relevant to their needs.",
    "Skin Analysis Demo helped to trigger consumer engagement, improve consumer impact, and involved emotions with its power. It also gave the beauty advisor’s increased confidence, compensating for any lack of selling skills by providing a tool that changes selling to a consulting. Used alone, it achieved a powerful ‘Aha’ moment of truth."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}