{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "159",
  "slug": "rexona-deo-smooth-and-irritation-free",
  "url": "https://www.usp.at/demo-library/rexona-deo-smooth-and-irritation-free",
  "title": "Rexona Deo – Smooth And Irritation-free",
  "displayTitle": "Rexona Deo – Smooth And Irritation-free",
  "brand": "Rexona Deo",
  "company": "Unilever",
  "category": "Personal Care",
  "claim": "Underarm Protection",
  "benefit": "Visualization of Claim",
  "technology": "Underarm Smoothness Test",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/rexona-deo-smooth-and-irritation-free/demo-159-IMG_2486-1-650x650.jpg",
  "summary": "Rexona sought to highlight the superiority of its MotionSense Technology by allowing consumers to experience the product’s benefits first-hand. The goal was to educate consumers on how Rexona’s deodorant provides underarm protection while caring for the skin, even after hair removal.",
  "publicExcerpt": [
    "To achieve this, Rexona partnered with USP Demo Solutions to create a unique and interactive point-of-sale tool that demonstrated the product’s ability to deliver long-lasting freshness and skin protection. This tool aimed to connect with consumers on an emotional level by enabling them to touch and feel the difference , reinforcing Rexona’s position as a leader in underarm care.",
    "USP’s Contribution USP Demo Solutions developed an Underarm Smoothness Test Tool , a hands-on demonstration that visually and tangibly highlighted the benefits of Rexona’s MotionSense Technology. The tool showcased the product’s ability to maintain smooth and protected underarm skin, even under challenging conditions like hair removal.",
    "Impact The Underarm Smoothness Test Tool was instrumental in Rexona’s POS activation campaign in China. By combining education, interaction, and proof of efficacy, the tool not only increased consumer engagement but also boosted trust and loyalty toward Rexona, ultimately driving sales."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}