{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "158",
  "slug": "rexona-prove-your-products-efficacy",
  "url": "https://www.usp.at/demo-library/rexona-prove-your-products-efficacy",
  "title": "Rexona – Prove Your Products Efficacy",
  "displayTitle": "Rexona – Prove Your Products Efficacy",
  "brand": "Rexona",
  "company": "Unilever",
  "category": "Personal Care",
  "claim": "Antiperspirant can stop sweat",
  "benefit": "No more sweat",
  "technology": "Sweat Test",
  "claimTypes": [
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/rexona-prove-your-products-efficacy/demo-158-MicrosoftTeams-image-196-650x650.jpg",
  "summary": "The Rexona team in Italy sought an engaging and interactive demo tool to showcase the efficacy of their antiperspirant deodorant. The tool needed to be on-shelf and easy-to-use, ensuring that consumers could test the product’s sweat-blocking abilities either in-store or at home....",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a Sweat Protection Test Card , featuring two test stripes designed to visibly demonstrate how Rexona’s antiperspirant prevents sweat. The tool utilized advanced technology based on aluminium salts , a key ingredient in Rexona’s product, to provide tangible proof of its effectiveness.",
    "Impact The Sweat Protection Test Card was a standout feature in Rexona’s activation campaign in Italy, driving consumer engagement and confidence in the product . By combining education and interactivity, the tool successfully boosted product awareness and sales, solidifying Rexona’s reputation as a leader in antiperspirant solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}