{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "160",
  "slug": "rimmel-skin-type-test",
  "url": "https://www.usp.at/demo-library/rimmel-skin-type-test",
  "title": "Rimmel – Skin Type Test",
  "displayTitle": "Rimmel – Skin Type Test",
  "brand": "Rimmel",
  "company": "Coty",
  "category": "Skin Care",
  "claim": "clear skin",
  "benefit": "clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/rimmel-skin-type-test/demo-160-Rimmel-2-650x650.jpg",
  "summary": "Having seen our testers being used successfully by other stores in their region, Goldenberry Group connected with USP, as they needed a compelling tool to help their sales staff to diagnose and recommend the best product choice for their make-up lines. They wanted a tool that...",
  "publicExcerpt": [
    "USP Indicator took up the challenge and developed a tool using our skin type technology that measure’s the sebum of the skin on the face. The two-step tool, built as a 4-page leaflet, had testers integrated that measured the sebum on the cheek and forehead of the consumer. The two strips were then measured against the results chart in the leaflet that pointed the consumer towards the correct product choice. The artwork was then finalised with the Goldenberry team and the tool was then produced for success."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}