{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "162",
  "slug": "rituals-hand-hydration-test",
  "url": "https://www.usp.at/demo-library/rituals-hand-hydration-test",
  "title": "Rituals Hand Hydration Test",
  "displayTitle": "Rituals Hand Hydration Test",
  "brand": "Rituals Hand Hydration Test",
  "company": "Rituals",
  "category": "Skin Care",
  "claim": "Each product is tailored for different hydration levels",
  "benefit": "Product Recommendation",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/rituals-hand-hydration-test/demo-162-1-650x650.jpg",
  "summary": "To support the activation of their instant hand care lotion across 250 stores globally, Rituals required a diagnostic tool that was both engaging and capable of measuring the hydration level of consumers’ hands. The goal was to provide consumers with a tailored product...",
  "publicExcerpt": [
    "The tool needed to empower beauty advisors to provide personalized consultations , including special hand treatments and product recommendations, while reinforcing Rituals’ commitment to luxurious and customized skincare solutions.",
    "USP’s Contribution USP Demo Solutions collaborated with Rituals to develop a Hydration Test Tool , specifically designed for hands. This innovative and easy-to-use tester allowed consumers to assess their hand hydration levels in seconds, serving as the foundation for meaningful interactions with Rituals’ beauty advisors.",
    "Impact The Hydration Test Tool significantly enhanced Rituals’ activation campaign, increasing consumer engagement and satisfaction. By combining education, interaction, and personalized recommendations, the tool reinforced Rituals’ position as a leader in customized luxury skincare , driving both sales and customer loyalty."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}