{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "163",
  "slug": "roc-barrier-renew-efficacy-video",
  "url": "https://www.usp.at/demo-library/roc-barrier-renew-efficacy-video",
  "title": "RoC – Barrier Renew Efficacy Video",
  "displayTitle": "RoC – Barrier Renew Efficacy Video",
  "brand": "RoC",
  "company": "Roc",
  "category": "Skin Care",
  "claim": "Deeply cleanse, hydrate, soften, and balance skin",
  "benefit": "Skin Barrier Protection",
  "technology": "Mildness Demo",
  "claimTypes": [
    "Hydration",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Influencer"
  ],
  "formats": [
    "Video"
  ],
  "image": "https://www.usp.at/images/demos/roc-barrier-renew-efficacy-video/demo-163-clean-roc.webp",
  "summary": "Roc aimed to create an educational demo video for social media that highlighted the unique benefits of their Barrier Renew Gel-to-Foam Cleanser. The goal was to visually demonstrate how the cleanser:",
  "publicExcerpt": [
    "This initiative was designed to educate and engage audiences , introducing the product’s benefits while showcasing its efficacy in an easy-to-understand and visually compelling format.",
    "USP’s Contribution USP Demo Solutions collaborated with Roc to produce a high-quality, visually engaging demo video that seamlessly demonstrated the product’s unique selling points. The video was tailored to resonate with social media audiences, ensuring maximum reach and engagement while driving product awareness and interest.",
    "Impact The demo video served as a powerful tool in Roc’s digital marketing campaign, driving increased awareness, consumer interest, and product adoption. By combining education with engaging visuals, Roc successfully communicated the unique benefits of their cleanser to a wide online audience."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}