{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "165",
  "slug": "sanex-hydration-test",
  "url": "https://www.usp.at/demo-library/sanex-hydration-test",
  "title": "Sanex – Hydration Test",
  "displayTitle": "Sanex – Hydration Test",
  "brand": "Sanex",
  "company": "Colgate Palmolive",
  "category": "Body Care",
  "claim": "Hydrated skin",
  "benefit": "Dry, flaky skin visual",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/sanex-hydration-test/demo-165-TKhFessl_DSC_0631-1200x800-1-650x650.jpg",
  "summary": "Sanex sought to create a highly engaging demo tool for use at the point of sale to showcase the effectiveness of their body lotion. The goal was to provide tangible proof to consumers that their skin’s hydration level improves significantly after using Sanex body lotion. By...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions collaborated with Sanex to develop a Hydration Test Tool , specifically designed to visually and tangibly demonstrate how Sanex body lotion restores hydration to dry, flaky skin . The tool provided consumers with a hands-on experience, highlighting the immediate benefits of the product in a clear and engaging way.",
    "Impact The Hydration Test Tool became a key feature of Sanex’s POS strategy in Poland, driving consumer engagement and product confidence . By combining education with a hands-on demonstration, the campaign successfully increased awareness and sales of Sanex body lotion, positioning the brand as a trusted solution for skin hydration."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}