{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "197",
  "slug": "scalp-sebum-test",
  "url": "https://www.usp.at/demo-library/scalp-sebum-test",
  "title": "Scalp Sebum Test",
  "displayTitle": "Scalp Sebum Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Hair Care",
  "claim": "Scalp sebum assessment",
  "benefit": "Diagnostic",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/scalp-sebum-test/usp-tech-scalp-sebum-test-1.webp",
  "summary": "An educational hair-care marketing tool. The test changes colour when it reacts with the oil on the scalp's surface, helping consumers pick the right product and building brand trust.",
  "publicExcerpt": [
    "Hair care has a diagnosis problem: consumers choose shampoo by habit or by fragrance, not by what their scalp actually needs. The Scalp Sebum Test gives them a reason to reconsider. Pressed briefly against the scalp, the test area changes colour as it reacts with the oil on the surface, turning an invisible condition into a result the consumer can read at a glance.",
    "USP Demo Solutions built the tool as an educational marketing asset rather than a lab instrument. The colour change needs no interpretation by an expert, which means a sales assistant, a pharmacist or the consumers themselves can run it anywhere. The result creates a natural bridge to the right product: an oily reading argues for a sebum-regulating range, a mild one for gentler care.",
    "Brands use the Scalp Sebum Test in store, at events and in influencer kits, where the small ritual of testing builds exactly the kind of trust that a shelf full of near-identical shampoo bottles cannot."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}