{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "166",
  "slug": "schwarzkopf-event-engagement-tool",
  "url": "https://www.usp.at/demo-library/schwarzkopf-event-engagement-tool",
  "title": "Schwarzkopf – Event Engagement Tool",
  "displayTitle": "Schwarzkopf – Event Engagement Tool",
  "brand": "Schwarzkopf",
  "company": "Henkel",
  "category": "Hair Care",
  "claim": "Reduces dandruff",
  "benefit": "Shows dandruff",
  "technology": "Dandruff Test",
  "claimTypes": [
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/schwarzkopf-event-engagement-tool/demo-166-schwarzkopf-bc-1-650x650.jpg",
  "summary": "Henkel’s global team wanted to bring innovation to their internal event that covered over 8 countries. They needed a tool to support and promote the efficacy of their dandruff shampoo. The primary goal was to demonstrate Schwarzkopf’s acute understanding of consumer needs and...",
  "publicExcerpt": [
    "The objective was to create a tool that not only accurately assessed dandruff levels of the attendees but also engaged the audience the event, highlighting the company’s commitment to innovation.",
    "The USP team collaborated closely with Schwarzkopf’s global team to understand their vision, technical requirements, and desired user experience. Drawing insights from USP Technologies’ expertise in interactive tools and Schwarzkopf’s profound understanding of hair care, we developed a cutting-edge Dandruff Tester Card.",
    "This technology enabled accurate assessment of dandruff levels on different scalp types. Additionally, leveraging interactive design principles, the tool was made user-friendly, ensuring easy deployment that could be used across various platforms."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}