{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "168",
  "slug": "sephora-skin-type-test",
  "url": "https://www.usp.at/demo-library/sephora-skin-type-test",
  "title": "Sephora – Skin Type Test",
  "displayTitle": "Sephora – Skin Type Test",
  "brand": "Sephora",
  "company": "LVMH",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Skin type test",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/sephora-skin-type-test/demo-168-Sephora-2_-650x650.jpg",
  "summary": "To promote their wonder ingredients tailored to different skin types, Sephora launched a multi-country activation campaign across eight European nations. The objective was to create an interactive tool that engaged consumers, diagnosed their skin type, and helped recommend the...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions partnered with Sephora to develop a customized Skin Type Test Tool that empowered consumers to identify their skin type quickly and accurately. This tool was designed to enhance engagement and facilitate personalized product recommendations, both at points of sale (POS) and during beauty consultations.",
    "Impact The Skin Type Test Tool proved to be a powerful activation method for Sephora, driving consumer engagement , increasing product awareness, and enhancing the shopping experience. By combining diagnostic precision with personalized recommendations, the campaign strengthened Sephora’s reputation as a go-to destination for customized skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}