{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "172",
  "slug": "st-ives-scrub-efficacy-demo-video",
  "url": "https://www.usp.at/demo-library/st-ives-scrub-efficacy-demo-video",
  "title": "St. Ives Scrub – Efficacy Demo Video",
  "displayTitle": "St. Ives Scrub – Efficacy Demo Video",
  "brand": "St. Ives Scrub",
  "company": "Elida Beauty",
  "category": "Skin Care",
  "claim": "Removes dead skin and sebum without damage",
  "benefit": "Mild to skin",
  "technology": "Mildness Demo",
  "claimTypes": [
    "Oil Control",
    "Sensitivity & Soothing",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Influencer"
  ],
  "formats": [
    "Video"
  ],
  "image": "https://www.usp.at/images/demos/st-ives-scrub-efficacy-demo-video/demo-172-St-Ives-vdo-clip.webp",
  "summary": "To enhance consumer trust and understanding of St. Ives facial scrubs, the St. Ives team focused on a social media campaign to showcase the scrubs’ gentle yet effective exfoliating properties. The goal was to highlight how the product removes dead skin and sebum without causing...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions collaborated with St. Ives to produce a real demo video that effectively demonstrated the benefits of St. Ives facial scrubs. Designed for maximum impact on digital platforms, the video combined scientific explanations with compelling visuals to engage viewers and reinforce the brand’s messaging.",
    "Impact The demo video successfully enhanced consumer awareness of St. Ives facial scrubs, increasing engagement on social media and driving conversations around the product’s benefits. By combining scientific validation with visually engaging content, the campaign strengthened brand trust and loyalty , positioning St. Ives as a leader in gentle exfoliation."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}