{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "173",
  "slug": "sunlight-mildness-test",
  "url": "https://www.usp.at/demo-library/sunlight-mildness-test",
  "title": "Sunlight – Mildness Test",
  "displayTitle": "Sunlight – Mildness Test",
  "brand": "Sunlight",
  "company": "Unilever",
  "category": "Home Care",
  "claim": "Efficacy",
  "benefit": "Mild On Skin",
  "technology": "Mildness Demo",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Influencer"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/sunlight-mildness-test/demo-173-sunlight-1-3-650x650.jpg",
  "summary": "The Sunlight R&D and Marketing team in Indonesia wanted to have an influencer campaign tool that helped prove product superiority vs key competitors in the market. They wanted a tool that highlighted the efficacy of the product, to show how mild it was, which is the key element...",
  "publicExcerpt": [
    "The Sunlight team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.",
    "Working on our three-step ideation concept USP went on to develop a winning demo:",
    "Each stage has a defined outcome (deliverables) and is contingent upon the success of the one before it."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}