{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "174",
  "slug": "sunlight-prove-the-germs-gone",
  "url": "https://www.usp.at/demo-library/sunlight-prove-the-germs-gone",
  "title": "Sunlight – Prove The Germs Gone",
  "displayTitle": "Sunlight – Prove The Germs Gone",
  "brand": "Sunlight",
  "company": "Unilever",
  "category": "Product Science",
  "claim": "Germs are gone",
  "benefit": "distinct elimination of simulated germs",
  "technology": "PH-Value Test",
  "claimTypes": [
    "Stain Removal",
    "Freshness",
    "pH Balance",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/sunlight-prove-the-germs-gone/demo-174-Sunlight-Germs-Demo-Preview-1-650x650.jpg",
  "summary": "The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.",
  "publicExcerpt": [
    "With the help of USP’s R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.",
    "Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy-to-handle, lightweight tool that the brand can easily deploy all over the region."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}