{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "177",
  "slug": "the-body-shop-skin-type-box",
  "url": "https://www.usp.at/demo-library/the-body-shop-skin-type-box",
  "title": "The Body Shop – Skin Type Box",
  "displayTitle": "The Body Shop – Skin Type Box",
  "brand": "The Body Shop",
  "company": "The Body Shop",
  "category": "Skin Care",
  "claim": "Inform about skin type",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Kit"
  ],
  "image": "https://www.usp.at/images/demos/the-body-shop-skin-type-box/demo-177-The-Body-Shop-Skin-Test-Box-2-300x200-1.png",
  "summary": "The Body Shop aimed to address consumers’ core skincare concerns by improving the store staff’s consultation experience. The goal was to provide a tool that would add credibility and professionalism to customer interactions, helping consumers better understand their skin type...",
  "publicExcerpt": [
    "USP’s Contribution To meet these requirements, USP Demo Solutions developed a Skin Type Tester tool, packaged in a branded box containing 50 testers . This easy-to-use tool allowed The Body Shop staff to deliver accurate skin type diagnoses within seconds. The tool not only educated consumers about their skin but also enhanced the consultation experience , empowering staff to provide bespoke product recommendations tailored to individual skincare needs.",
    "Impact The Skin Type Tester became an integral part of The Body Shop’s in-store consultations, improving customer engagement and driving product sales . By combining education, precision, and personalization, the tool strengthened The Body Shop’s reputation as a trusted provider of effective and tailored skincare solutions ."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}