{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "178",
  "slug": "the-face-shop-find-your-skintype",
  "url": "https://www.usp.at/demo-library/the-face-shop-find-your-skintype",
  "title": "The Face Shop – Find Your Skintype",
  "displayTitle": "The Face Shop – Find Your Skintype",
  "brand": "The Face Shop",
  "company": "LG Household & Health Care",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Educate on skin type",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Whitening",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/the-face-shop-find-your-skintype/demo-178-The-Faceshop-Skin-Type-3-300x200-1.jpg",
  "summary": "TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.",
  "publicExcerpt": [
    "The team gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.",
    "It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer.",
    "The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}