{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "199",
  "slug": "uv-efficacy-test",
  "url": "https://www.usp.at/demo-library/uv-efficacy-test",
  "title": "UV Efficacy Test",
  "displayTitle": "UV Efficacy Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Sun Care",
  "claim": "SPF effectiveness proof",
  "benefit": "Claim proof",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool",
    "Digital Campaign",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/uv-efficacy-test/usp-tech-uv-efficacy-1.webp",
  "summary": "Prove sunscreen performance visually. Compare the colour change of one test area covered with an SPF product against an uncovered area - the difference is the proof.",
  "publicExcerpt": [
    "Sunscreen is the hardest product in personal care to demonstrate: the benefit is invisible when it works and only becomes visible when it fails. The UV Efficacy Test from USP Demo Solutions solves this by making protection itself observable. One test area is covered with the SPF product, a second is left bare, and both are exposed to UV light. The uncovered area changes colour dramatically while the protected area barely reacts.",
    "That side-by-side difference is the claim proof. The consumer is not asked to believe a laboratory SPF number; they watch the product block the reaction in real time, on a surface they prepared themselves. The comparison format also lends itself naturally to competitive storytelling where a brand's texture or dosage advantage shows up as a visibly cleaner result.",
    "Sun-care brands run the UV Efficacy Test at summer events, in pharmacy consultations and in social content, where the immediate colour contrast delivers the whole argument for daily SPF in a few seconds of footage."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}