{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "200",
  "slug": "uv-intensity-test",
  "url": "https://www.usp.at/demo-library/uv-intensity-test",
  "title": "UV Intensity Test",
  "displayTitle": "UV Intensity Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Sun Care",
  "claim": "UV intensity measurement",
  "benefit": "Diagnostic",
  "technology": "UV Intensity Test",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/uv-intensity-test/usp-tech-uv-intensity-test-1.webp",
  "summary": "An easy, tactile sun-care tool. The test area changes colour when exposed to UV light - the more extreme the change, the higher the UV intensity - guiding consumers to the right sun protection.",
  "publicExcerpt": [
    "Most people apply sunscreen based on how sunny the day feels, which is exactly how UV damage happens: radiation is high on bright cloudy days when nobody feels at risk. The UV Intensity Test makes the invisible threat readable. Its test area changes colour when exposed to UV light, and the more extreme the change, the higher the intensity at that moment and place.",
    "USP Demo Solutions designed it as a tactile, almost playful sun-care tool. Holding a card that visibly reacts to the sky overhead turns an abstract weather statistic into a personal discovery, and that discovery leads directly to a practical question: is my current protection enough for this reading? The matching product recommendation follows naturally.",
    "Because the test responds to real conditions, it works wherever consumers actually are: beach promotions, ski resorts, travel retail and outdoor events. Brands also pack it with products so the education continues after purchase, reinforcing reapplication habits every time the card reacts."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}