{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "180",
  "slug": "vaseline-body-serum-test",
  "url": "https://www.usp.at/demo-library/vaseline-body-serum-test",
  "title": "Vaseline – Body Serum Test",
  "displayTitle": "Vaseline – Body Serum Test",
  "brand": "Vaseline",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "Moisturizes dry & dull skin",
  "benefit": "Smooth and plump skin",
  "technology": "Roughness & Dullness Demo - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vaseline-body-serum-test/demo-180-Vaseline-Healing-Power-3-650x650.jpg",
  "summary": "To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer-engaging, but also capable of endorsing their moisturizing claim.",
  "publicExcerpt": [
    "The challenge was “10x repairing power” which as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.",
    "The challenge for USP Demo Solutions was understanding and incorporating Vaseline’s needs in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses but also leave a lasting Impression.",
    "As a next step, the experts at USP Demo Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation was our “Roughness Demo Tool” technology."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}