{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "179",
  "slug": "vaseline-dry-skin-healed-activation",
  "url": "https://www.usp.at/demo-library/vaseline-dry-skin-healed-activation",
  "title": "Vaseline – „Dry Skin Healed“ Activation",
  "displayTitle": "Vaseline – „Dry Skin Healed“ Activation",
  "brand": "Vaseline",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "Moisturizes skin",
  "benefit": "Plump skin",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Whitening",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vaseline-dry-skin-healed-activation/demo-179-02_Work_Vaseline_Gallery_02-650x650.jpg",
  "summary": "To reinforce the “dry skin healed” claim for the Vaseline Intensive Care product range, the Vaseline team sought an engaging and enlightening solution to connect with consumers across multiple channels. The goal was to demonstrate the efficacy of the product in moisturizing and...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a Hydration Test Tool tailored to demonstrate Vaseline Intensive Care’s moisturizing capabilities. This tool provided a hands-on, interactive experience , allowing consumers to witness the visible improvement in their skin’s hydration levels after using the product. Designed for use across point-of-sale environments and beauty consultations, the tool emphasized Vaseline’s promise to heal and plump dry skin.",
    "Impact The Hydration Test Tool significantly enhanced consumer confidence in Vaseline Intensive Care products, driving engagement, trust, and sales across multiple regions, including Angola, Canada, China, Denmark, Ethiopia, Ghana, Kenya, South Africa, Turkey, the UAE, and the United States . By combining scientific validation with interactive experiences, the tool elevated Vaseline’s reputation as a leader in skin healing and care solutions ."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}