{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "181",
  "slug": "vaseline-sun-protection",
  "url": "https://www.usp.at/demo-library/vaseline-sun-protection",
  "title": "Vaseline – Sun Protection",
  "displayTitle": "Vaseline – Sun Damage Demo",
  "brand": "Vaseline",
  "company": "Unilever",
  "category": "Sun Care",
  "claim": "Decrease/Reduce lines, dark spots, tanning and sunburn",
  "benefit": "Protection against harmful UV rays",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vaseline-protects-your-skin-against-sun-damage/Vaseline-Sun-Damage-1-1.jpg",
  "summary": "Vaseline was looking for a consumer-engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.",
  "publicExcerpt": [
    "For their upcoming brand activation, the Vaseline team was looking for more than a promotional item. They aimed at winning consumers’ trust. See how we successfully turned their expectations into an impactful demo solution.",
    "The challenge for USP Demo Solutions was translating Vaseline’s needs and expectations into a brand activation tool which combined consumer education needs, and its impact on the market in terms of financial success and increase in trust and brand share.",
    "The experts at USP Demo Solutions knew that to demonstrate to educate the consumer and to demonstrate product truth, they had to find a way to engage the consumers’ senses."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}