{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "182",
  "slug": "vasenol-hydration-test",
  "url": "https://www.usp.at/demo-library/vasenol-hydration-test",
  "title": "Vasenol – Hydration Test",
  "displayTitle": "Vasenol – Hydration Test",
  "brand": "Vasenol",
  "company": "Unilever",
  "category": "Body Care",
  "claim": "Soften dry and cracked skin",
  "benefit": "Soft hands",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vasenol-hydration-test/demo-182-Vasenol-Hydration-Test-2-650x650.jpg",
  "summary": "As part of an extensive launch in Germany and Austria, Vasenol sought to connect with consumers in larger retail stores and pharmacies. The goal was to introduce its product range as a therapeutic solution for softening dry and cracked skin, while providing a diagnostic...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a Hydration Test Tool that offered a simple, engaging, and scientifically accurate way to measure the skin’s dryness level. This innovative test not only showcased Vasenol’s efficacy but also provided an interactive experience that enhanced consumer understanding of their skin needs.",
    "Impact The Hydration Test Tool played a crucial role in Vasenol’s successful launch in Germany and Austria. By providing personalized diagnostics , the tool increased consumer engagement and trust in Vasenol as a therapeutic skincare solution, driving both sales and brand loyalty."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}