{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "185",
  "slug": "vichy-dercos-dandruff-test",
  "url": "https://www.usp.at/demo-library/vichy-dercos-dandruff-test",
  "title": "Vichy Dercos – Dandruff Test",
  "displayTitle": "Vichy Dercos – Dandruff Test",
  "brand": "Vichy Dercos",
  "company": "L'Oréal",
  "category": "Hair Care",
  "claim": "Clear of dandruff",
  "benefit": "Engaging and educating customer",
  "technology": "Dandruff Test",
  "claimTypes": [
    "Oil Control",
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/vichy-dercos-dandruff-test/demo-185-Dercos_2-650x650.jpg",
  "summary": "Dandruff flakes may appear similar, but they can result from various underlying scalp conditions. Recognizing the type of dandruff-whether dry dandruff, oily dandruff, or none at all-is essential for choosing the right hair care routine and product. To address this, the Vichy...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed the Dandruff Test , a highly engaging and interactive tool that served as a conversation starter , consultation guide, and product recommendation resource. This easy-to-use tool helped consumers identify their dandruff type and understand the importance of tailored scalp care routines.",
    "Impact The Dandruff Test Tool significantly improved in-pharmacy consultations, leading to increased consumer trust and product adoption . By combining education, engagement, and effective product recommendations, the tool helped Vichy Dercos achieve its goals of building brand awareness and loyalty while driving sales growth in Spain."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}