{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "186",
  "slug": "vichy-homme-haptic-skin-analysis-flyer",
  "url": "https://www.usp.at/demo-library/vichy-homme-haptic-skin-analysis-flyer",
  "title": "Vichy Homme – Haptic skin analysis flyer",
  "displayTitle": "Vichy Homme – Haptic skin analysis flyer",
  "brand": "Vichy Homme",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Clear and healthy skin",
  "benefit": "a 2-minute skin flyer that measured the sebum of the consumer skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/vichy-homme-haptic-skin-analysis-flyer/demo-186-MicrosoftTeams-image-90-2-650x650.jpg",
  "summary": "To support the Vichy Homme product line, the Active Cosmetics Team required a haptic engagement tool to guide consumers in selecting the most suitable products for their specific skin needs. The goal was to provide consumers with a comprehensive understanding of their skin and...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a 2-minute skin flyer , incorporating advanced Skin Type Test technology and a quick quiz with a tactile scratch table. This interactive and engaging tool provided consumers with valuable insights into their skin condition, enabling informed product choices and enhancing the overall customer experience.",
    "Impact The 2-minute skin flyer played a crucial role in improving the consumer journey for Vichy Homme. By combining education with personalized recommendations, it drove consumer trust, engagement, and product adoption . This interactive solution contributed to the global success of the Vichy Homme range, setting a new standard for skincare consultation tools ."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}