{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "187",
  "slug": "vichy-influencer-event-engagement",
  "url": "https://www.usp.at/demo-library/vichy-influencer-event-engagement",
  "title": "Vichy Influencer Event Engagement",
  "displayTitle": "Vichy Influencer Event Engagement",
  "brand": "Vichy Influencer Event Engagement",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Superior Hydration",
  "benefit": "Efficacy Proof",
  "technology": "Hydration Test - Face",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Influencer"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vichy-influencer-event-engagement/demo-187-Vichy-face-hydration.webp",
  "summary": "Vichy, a leader in the beauty and skincare industry in Ireland, sought an innovative influencer campaign tool to demonstrate the superior hydration properties of its Mineral 89 Booster. The primary objective was to provide influencers with a scientifically-backed method to...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions collaborated with Vichy to create a Hydration Test Tool tailored for influencers. This tool allowed them to measure their own skin hydration levels both before and after using Mineral 89 Booster, delivering tangible evidence of the product’s benefits.",
    "Impact The influencer campaign tool successfully amplified the reach and credibility of Vichy’s Mineral 89 Booster . By enabling influencers to provide real-time proof of the product’s efficacy, the campaign generated high levels of engagement and consumer trust . It highlighted Vichy’s commitment to scientifically validated beauty solutions , strengthening its market position in Ireland."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}