{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "183",
  "slug": "vichy-scalp-check-tool",
  "url": "https://www.usp.at/demo-library/vichy-scalp-check-tool",
  "title": "Vichy – Scalp Check Tool",
  "displayTitle": "Vichy – Scalp Check Tool",
  "brand": "Vichy",
  "company": "L'Oréal",
  "category": "Hair Care",
  "claim": "Less dandruff",
  "benefit": "Diagnostic dandruff tool",
  "technology": "Dandruff Test",
  "claimTypes": [
    "Oil Control",
    "Anti-Dandruff",
    "Freshness"
  ],
  "businessUses": [
    "Pharmacy",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/vichy-scalp-check-tool/demo-183-Vichy-Hair-Test-2.webp",
  "summary": "The Vichy Dercos team in Germany required a user-friendly diagnostic tool for use in pharmacies. The objective was to help consultants accurately assess the type of dandruff consumers had- dry dandruff, oily dandruff, or no dandruff-and recommend the most suitable product from...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a Dandruff Level Tester , a simple yet powerful diagnostic tool that engaged consumers, educated them about their scalp condition, and guided them to the right product. The tool was designed to serve as a conversation starter , enabling pharmacy consultants to offer tailored advice and establish trust.",
    "Impact The Dandruff Level Tester became an invaluable asset in German pharmacies, strengthening consumer trust and enhancing the reputation of Vichy Dercos as a leader in dandruff care. By providing accurate diagnostics and personalized recommendations, the tool improved the in-store experience, leading to increased product adoption and sales."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}