{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "184",
  "slug": "vichy-vitamin-c-activation",
  "url": "https://www.usp.at/demo-library/vichy-vitamin-c-activation",
  "title": "Vichy – Vitamin C Activation",
  "displayTitle": "Vichy – Vitamin C Activation",
  "brand": "Vichy",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Pure vitamin C",
  "benefit": "Prove claim",
  "technology": "Vitamin C (Ascorbic Acid) Claim Proof Demo",
  "claimTypes": [
    "Anti-Aging",
    "Whitening"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/vichy-vitamin-c-activation/demo-184-Vichy-Vitamin-C-Demonstrator-1-650x650.png",
  "summary": "The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim. They needed to conclusively show the consumer that the product contained an...",
  "publicExcerpt": [
    "Using the three-step process of ideation, USP worked on developing a successful demo:",
    "Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the Vichy team.",
    "Step 2. Demo Development : These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}