{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "188",
  "slug": "wisely-shave-skin-type-test",
  "url": "https://www.usp.at/demo-library/wisely-shave-skin-type-test",
  "title": "Wisely Shave – Skin Type Test",
  "displayTitle": "Wisely Shave – Skin Type Test",
  "brand": "Wisely Shave",
  "company": "Altos Ventures",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Educate on skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Cleansing & Purity",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/wisely-shave-skin-type-test/demo-188-Wisely-Shave-2-650x650.jpg",
  "summary": "The Wisely Shave team in Korea aimed to provide their online consumers with a 360-degree engagement experience by including a diagnostic tool in their packaging. This tool was designed to help consumers better understand their skin type and guide them to the most suitable...",
  "publicExcerpt": [
    "USP’s Contribution USP Demo Solutions developed a customized Skin Type Tester , tailored to diagnose and recommend brand variants that matched each consumer’s specific needs. The tool was branded and adapted to the regional skin types of the target audience, ensuring relevance and effectiveness.",
    "Impact By integrating the Skin Type Tester into their packaging, Wisely Shave successfully engaged their consumers in a meaningful way, enhancing their online shopping experience and increasing trust in the brand. This approach drove product satisfaction, repeat purchases , and brand loyalty on a global scale."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}