In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals.
The question of all questions: How can I make them happy? Maybe with special promotions or small gifts? The answer is much easier, its impact true and long lasting.
In everyday business there are many Moments of Truth, moments when customers interact with a brand. Each interaction helps painting the picture. In Direct Selling Sales Representatives are of high value. They create and influence many Moments of Truth, and can strongly influence a brand’s picture. Field Trainer and Sales Support Managers are aware of that and try to support those small businesses at their best.
How can Field Trainer and Sales Manger support their Sales Force in a way they create a long lasting and positive picture of the company, set up strong bonds, consumer satisfaction and finally become financially successful?
They key is to provide Sales Reps with tools which help to change selling into consulting. Ideally Beauty Consultants allow consumers to experience a Beauty Moment of Truth, a moment during which customer actively interact with a brand thus learning about their very own beauty traits. Beauty Consultants help performing the test, evaluate the result together with the client and finally recommend the best matching product. Customers will purchase the product just right for them, buy again and even give referrals. The business of Beauty Consultants will constantly grow.
Change selling to consulting, its easy and will bring benefit to Costumer, Consultants and Direct Selling Companies.