When was the last time you picked a product from the shelf without even considering buying it from a different brand? Why do you trust them? Is it because you had a positive experience with that brand in the past? Does the product perform consistently? Maybe it’s purely out of habit or because the branding style just appeals to you?
Gaining this inherent trust of customers is a huge hurdle for any brand to overcome. For new businesses that rely on prospective customers trusting their word alone that they will deliver, this can be especially challenging but there are a few things you can do to increase trust and win loyal customers.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything."
It is not difficult to think of household brand names which have gained global trust by doing all of these things successfully. Apple, Amazon, Dyson, Nike, Netflix – their reputations precede them so much so that often there is no competition in the consumer’s mind.
Delivering on your promises and hearing what consumers have to say will build trust and that all-important reputation so that consumers won’t have to think twice when they see your product on the shelf.