DEMO IDEATION
Demonstrating the efficacy of a product is crucial in the cosmetics industry.
Marketers and R&D teams are constantly facing the challenge of proving their product’s superiority over competitors – with scientific evidence required.
To showcase the product, a significant number of events and demos for influencers, consumers, and the press need to be organised. If existing demos aren’t enough, new demo ideas must be sought,creating a fun and engaging experience with the priority of simplification and scalability of the demo manufacturing for cost-effective production.
USP Solutions’ Demo Ideation Service generates innovative ideas that showcase a product’s superiority and demonstrate its benefits to engage and educate audiences of any kind. By doing so, we aim to use new physical and digital technologies to create buzz and excitement, enhancing product and brand awareness, as well as helping customers make informed purchasing decisions.
Event is the new activation
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INTERNAL
EVENTS(WORKSHOP, R&D, MARKETING OR SALES EVENTS)Learn more -
INFLUENCERS
CAMPAIGNSLearn more -
EXTERNAL
EVENTS(TRADE FAIRS ETC.)Learn more -
Sales
MeetingsLearn more
For Marketing Teams
- Beauty Traits Tester Marketing Solutions
- Beautiful high-quality, interactive science-based Branded Demos for every channel (events internal/external)
- Phygital Demos (a physical component in a digital video)
- AR Demos
- AI Demos
- Real Demo Video – a physical test reacting to the formulation
- Product Efficacy Demos
- Demo about product superiority vs. competitor
- Global view with access to 2000+ activations
- Easy to use and immediate/live results
For R&D and Technical Teams
- Empower R&D teams, showcase/elevate their Demo Capability through an external partner
- New science-based Demo Ideas
- Scale existing lab demo/consumer-facing lab demo
- Easy to use and immediate/ live results
- Product Efficacy Demo
- Demo about product superiority vs. competitor
- Global view with access to 2000+ activations
- Real Demo Video – physical test reacting to the formulation
- Beautiful high-quality interactive science-based Branded Demos for every channel (events internal/external)
- Functional physical and/or digital deliverables/tools
The Process
Feasibility Check (Brief)
USP Solutions commits to qualify the request and provide a Feasibility Check Report on the expected outcome of the demo ideation process
Phase I. Demo Ideation
With our Demo Ideation and Technical Team, we will develop a science-based proof of concept to demonstrate the superiority and/or product efficacy of your product.
We will consider the audience, channel and requirements.
Phase II. Demo Concept
The deliverable can be a physical or digital asset.
Phase III. Demo Development
Once approved, we will deploy and/or manufacture the chosen demo/s to a functional solution. It includes the design work, user journey, script and storyboard (if about videos) and the digital or physical samples.
Phase IV. Demo Production
Scale up and mass production of the demo solution in physical or digital form for the desired channel.
It includes delivery to the destination or deployment to the platform.
