The Alterna team in the US wanted to provide their consumers a powerful and easy way to engage, better understand their own individual scalp/hair needs, and stimulate the purchase intent in seconds through a physical and digital solution.

They wanted the tool to be a physical and digital tool that would work in 1:1 interactions or even in a self-service activation. Specifically designed to diagnose a consumer’s scalp condition.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

USP understood that in a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue, as are skin and beauty products. Using our diagnostic Scalp Sebum Level Tester that they integrated into an info card, the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. The QR code on the card further enhanced the experience by steering the consumer to the online offering and using the test results, the consumer was given a product recommendation.