Brand Activation – Avène | USP Solutions | Demo Creation Experts
Avène

Skin Type Test to educate and engage

Find your skin type and learn about your own specific needs

About the project

About the project 

Avène team needed an engaging tool that could diagnose the skin type of the individual consumer and educate them about their skin and how to care for it. All this in 15 sec. while empowering the consumer to know which product would work best with their skin.

How did USP Solutions help? 

USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Avène was engaging, educational and with the results was able to change selling to consulting.

Facts
Brand:
  • Avène
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Forehead Test Strip | USP Solutions

01

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Cheek Test Strip | USP Solutions

02

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.