The Avon team in India needed a compelling engagement to empower their direct selling sales force to diagnose and recommend a product for their consumer from their Anew Wrinkle cream range. With the use of this tool they not only wanted to educate the consumer of their skin type but also measure the level of Wrinkles of the user and recommend a product accordingly.

After getting the brief from Avon the professionals at USP got cracking on developing an amazing two-pronged easy to use tool that could diagnose the skin type of the consumer and also measure the wrinkle levels. Once the consumer was made aware of their skin needs the BA could not only recommend the right product variant from Anew wrinkle cream range but also up and cross-sell the products that were best suited to the consumers need. Turning the beauty advisor into a veritable sales champion.