Awesome Woman | Phygital Skin Test | USP Solutions
Awesome Woman

Phygital Hydration Test

Analog test, digital product recommendation for Face and Body

About the project

FemTec Health specializes in female care, and to launch their Awesome Woman brand, they needed an innovative tool that could diagnose and monitor the changes on the consumer’s skin. The goal: to celebrate their consumers’ uniqueness by giving them a personalized skin test. They needed a demo that measured the hydration and skin type of the consumer that helped them choose a skincare journey, from analysis to solution to progress.

Using our Hydration Level technology, the USP Solutions team developed a demo that worked to start the Awesome Woman on their journey to gain access to continuous holistic care.

Facts
Brand:
  • Awesome Woman
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • Offline to Online; Direct to Consumer
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Face Hydration Test
01:21 min