Know your skin and find the best product for you.
For a campaign in 3200 pharmacies in France, Bioderma needed a tool that steered their consumers to a variety of their products. They wanted to use the tool to help the consumer learn about their skin type and recommend the products they would need based on this diagnosis.
Developing an easy to use 2 step tester, USP used their Skin Type Tester that visualizes the sebum on the skin’s surface. The amount of sebum detected determines the test person’s skin type (dry, normal, combination, oily skin).
Our beauty marketing tools are highly effective.