About the project
For a campaign in 3200 pharmacies in France, Bioderma needed a tool that steered their consumers to a variety of their products. They wanted to use the tool to help the consumer learn about their skin type and recommend the products they would need based on this diagnosis.
Developing an easy to use 2 step tester, USP used their Skin Type Tester that visualizes the sebum on the skin’s surface. The amount of sebum detected determines the test person’s skin type (dry, normal, combination, oily skin).
Facts
Brand:
- Bioderma
Category:
- Skin Care
Beauty Concern:
Test Type:
- Skin Type Test
Activation Channel:
- Pharmacies
Sales Channel:
Country:
- France
Proven Results
Our beauty marketing tools are highly effective.
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
