PH- Value Test -Bioderma | USP Solutions | Demo Development Experts
Bioderma

PH-Value Test: prove how your product assures a healthy PH level

Product claim tool for the promotions at Pharmacies

About the project

Sensibio Gel Moussant is a soothing mild cleansing gel with reinforced hydration and does not change the pH value on the skin. The marketing team needed a tool that would prove that due to its PH balance it was highly tolerant on all skin types and therefore, left the skin clean, soft, and comfortable. They wanted to prove the product efficacy of the product by showing that it maintains the skin’s physiological pH. This tool was to assist the BA to prove the product claim in instore 1:1 interaction. 

How did USP Solutions help?

USP created a testing solution that offered a fast and easy measurement of consumer’s skin pH Value. The pH-value Test, matched to the beauty industry’s needs allowed in a matter of seconds the consumers to understand their skin’s balance. This knowledge about his/her skin pH balance, combined with product information through the BA, guided consumers to purchase their appropriate Sensibio Gel Moussant. Thus building brand trust and awareness.

The demo helped to trigger consumer engagement, improve consumer impact, and involve emotions with its power. It increased sales by giving BA’s increased confidence, compensating for any lack of selling skills by providing a tool that changes selling into a consulting situation. It supported the product claim by turning insight into action, thus making the brand’s claim more believable.

Facts
Brand:
  • Bioderma
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • PH-value Test
Activation Channel:
  • Pharmacies, In-store consulting
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Bioderma

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

PH-Value Test
01:21 min