Product claim tool for the promotions at Pharmacies
Sensibio Gel Moussant is a soothing mild cleansing gel with reinforced hydration and does not change the pH value on the skin. The marketing team needed a tool that would prove that due to its PH balance it was highly tolerant on all skin types and therefore, left the skin clean, soft, and comfortable. They wanted to prove the product efficacy of the product by showing that it maintains the skin’s physiological pH. This tool was to assist the BA to prove the product claim in instore 1:1 interaction.
How did USP Solutions help?
USP created a testing solution that offered a fast and easy measurement of consumer’s skin pH Value. The pH-value Test, matched to the beauty industry’s needs allowed in a matter of seconds the consumers to understand their skin’s balance. This knowledge about his/her skin pH balance, combined with product information through the BA, guided consumers to purchase their appropriate Sensibio Gel Moussant. Thus building brand trust and awareness.
The demo helped to trigger consumer engagement, improve consumer impact, and involve emotions with its power. It increased sales by giving BA’s increased confidence, compensating for any lack of selling skills by providing a tool that changes selling into a consulting situation. It supported the product claim by turning insight into action, thus making the brand’s claim more believable.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action