Biotherm

Perfect Match
Activation

About the project

First, Biotherm was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to help consumers determine their very own perfect Biotherm matches.

Facts
Brand:
  • Biotherm
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Wrinkle Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • FRANCE

What was the challenge?

The Biotherm Team was looking for a DEMO tool that could determine a consumer’s skin structure within seconds. The results should then guide the customer towards his or her perfect match out of the Biotherm line or products.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Biotherm’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the Biotherm product line. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Biotherm marketing team for review. The experts at USP Solutions proposed that the Wrinkle Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Wrinkle Test visualizes a skin’s structure within seconds.

How it works:

  • First the powder is applied by gently rubbing it onto the skin.
  • Second the visual patch is pressed onto the powdered skin for about 3 – 5 seconds.
  • Next, a consumer’s personal results are compared to each result field, which is placed underneath the product selections.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Wrinkle Test
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

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