The Body Shop

The Body Shop - what is your risk at getting akne?

About the project

The Body Shop wanted to make consumers aware, that different facial area may have different skin conditions, such as different oil levels. The test strips were/are available at every Body Shop, next to the Tea Tree products which enable consumers to better control their skin’s oiliness.

Facts
Brand:
  • The Body Shop
Category:
  • Skin Care
Test Type:
  • Acne Risk Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • United Kingdom
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for TheBodyShop

What was the challenge?

The Body Shop team wanted to engage consumers right at the POS, showing them real test results about their skin’s oiliness level. 

How did USP Solutions help?

Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s acne risk technology would give the best possible results, emotionally engaging consumers at the POS. 

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The Body Shop Acne Risk Test was played at each Body Shop where consumers could directly engage with the brand. The test is easy to use and delivers reliable results within seconds.

  • Each test strip is taken out carefully and pressed to the described facial area for  3 to 5 seconds.
  • The test strips are then compared to result field.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Acne Risk Test
01:13 min
Acne risk Test - Clean face - Step 1 | USP Solutions

01

Cleanse face; do not apply moisturizer or makeup after cleansing. Give skin enough time to regenerate, approximately 10 minutes.

Acne risk Test - Press test strip onto skin - Step 2 | USP Solutions

02

Moderately press the test strips onto skin area that will be tested, e.g. forehead, nose, cheek and/ or chin. Press each test strip onto the skin for about 5 seconds. Make sure to press the whole tester surface onto the skin, but once only.

Acne risk Test - Compare Result - Step 3 | USP Solutions

03

Compare the result to identify your personal chance of developing acne.