About the project
The marketing team of CeraVe Italy needed a tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the products claim that would lead to an uplift in sales.
USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of the efficacy of the product. Leading to a convinced purchase choice.
Facts
Brand:
- CeraVe
Category:
- Body Care,
- Demo Ideation,
- Dermocosmetics
Beauty Concern:
Test Type:
- Fast Absorption Test
Activation Channel:
- Pharmacy
Sales Channel:
Country:
- Italy
Proven Results
Our beauty marketing tools are highly effective.
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - FAST ABSORPTION TEST
01:29 min
