Cetaphil | Skin Type Test | On-Pack | USP Solutions | Demo Development
Cetaphil

Engaging and Educational

Help consumers buy the best for their skin

About the project

For their Skin Awareness Month in May, the marketing team of Cetaphil India needed a tool that would engage and educate consumers about the different skin types as well as their own skin needs. A tool that was easy to use, did not require any additional assistance from beauty advisors and at the same time was believable.

The project was spearheaded by Rajesh Mane of Cetaphil. Along with the USP team, a Skin Type Tester was developed that was inserted into the skin info booklet. This booklet was attached to each product on-shelf and allowed the consumer to not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.

Facts
Brand:
  • Cetaphil
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • Pharmacy and POS
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min