"The testing strips really helped us in starting a conversation with the consumers & increasing trials for the brand. What started in India as a pilot project is now being followed globally as a best practice!”
Focusing on the prescription channel – pharmacies, chemists & online stores, the Cetaphil team needed an activation tool that focused on its product claim; skincare for sensitive skin, while at the same time empowering their consumer towards making the correct product choice. Their goal was to become the leading sensitive skin consumer brand of choice that improves lives through healthy skin.
How did USP Solutions help?
The USP Solutions took the challenge and translated Cetaphil’s need into a demo tool that diagnosed the consumers’ skin and then steered them towards the right product choice. This tool was easy and quick to use by the in-store advisors and just as easy for consumers to use on their own. The accurate results convinced the consumer of their need and helped the instore advisors to engage, consult, and recommend that lead to product trust and increased basket size.
The demo developed for Cetaphil India was a complete success with the team reaching their goal, which in turn lead to repeat orders.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action