Brand Activation – Cetaphil | USP Solutions | Demo Development Experts
CETAPHIL

Hydration
Campaign

About the project

Galderma Brazil was looking for a demo tool to promote their new Cetaphil hydration line. The test was needed to guide consumers to the right product for their skin, and, secondly, to prove the product’s hydrating efficacy and superiority.

Facts
Brand:
  • CETAPHIL
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Brazil
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for GALERMA.

What was the challenge?

The Galderma Team was looking for a DEMO tool which could demonstrate the hydrating efficacy of their new product line. Furthermore, it was essential that consumers be guided to their optimal skin care solution from the Cetaphil line of products.

How did USP Solutions help?

The USP Solutions’ challenge was to translate GALERMAs needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the new line. The experts at USP Solutions knew that in order to create and support brand loyalty, it would be necessary to engage the consumers’ senses was necessary.

USP Solutions developed concepts, which were sent to the GALDERMA marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test reacts to dead skin cells on the skin’s surface.  It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the facial skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Hydration Test
01:21 min
Hydration Test

01

Press test area to your elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.