The Clariant team was looking for a solution that would help consumers to pick the one product out of their assortment.

The Clariant team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs. 

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Clariant. The results of the skin type tests, together with the answers of a skin type questionnaire ensured a high-quality skin analysis – ensuring right product choice – and with it – increased consumer trust. 

Performing the Skin Type Test is really easy, and be performed either in-store, or at home.

How it works:

• Take the test strip and press it for 10 seconds on to the forehead
• Compare the test strip with the result table to identify the sebum level