Brand Activation – Clariant | USP Solutions | Demo Development Experts
Clariant

Clariant - Uncover your Skin Type

About the project

Clariant Switzerland was interested in educating their consumers about their skin needs, thus helping them choose the right product out of their range. In other words they aimed to achieve customer trust and loyalty through right product choice.

Facts
Brand:
  • Clariant
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Switzerland

What was the challenge?

The Clariant team was looking for a solution that would help consumers to pick the one product out of their assortment.

How did USP Solutions help?

The Clariant team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs. 

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Clariant. The results of the skin type tests, together with the answers of a skin type questionnaire ensured a high-quality skin analysis – ensuring right product choice – and with it – increased consumer trust. 

How does the tester work?

Performing the Skin Type Test is really easy, and be performed either in-store, or at home.

How it works:

  • Take the test strip and press it for 10 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.