Clariant Switzerland was interested in educating their consumers about their skin needs, thus helping them choose the right product out of their range. In other words they aimed to achieve customer trust and loyalty through right product choice.
The Clariant team was looking for a solution that would help consumers to pick the one product out of their assortment.
The Clariant team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs.
It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Clariant. The results of the skin type tests, together with the answers of a skin type questionnaire ensured a high-quality skin analysis – ensuring right product choice – and with it – increased consumer trust.
Performing the Skin Type Test is really easy, and be performed either in-store, or at home.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.